About HypeProof

HypeProof is consumer journalism for women over 40 who are tired of being told every viral product is a must-have.

Founded by Nikki, a 47-year-old former radio journalist and talk-show host with more than 20 years of broadcasting experience, HypeProof investigates claims, tests products in real life, and calls BS when necessary.

Products are judged on claims, value, real-life usefulness, and whether they are worth buying again. Sponsorships are disclosed, affiliate commissions never guarantee approval, and “MEH” is always an acceptable verdict.